A virtual environment that combines social networking tools, augmented reality, virtual reality, online gaming, and cryptocurrencies is called the Metaverse. The Metaverse development, which offers interconnected and decentralized virtual settings, is the next phase of the internet.
Because the Metaverse seems like a far-off fantasy that is unrelated to the real world, many hoteliers will pass it by. Like most people, people’s ideas and habits were continually changing when the internet. And AI took over all facets of life a few years ago.
What potential does the Metaverse have for the Hospitality Industry?
The most luxurious hotels in the world are accessible thanks to the Metaverse. Customers will be able to visit the locations, enter the rooms, and even reserve one thanks to the Metaverse! Thus, the hospitality business now has access to an entirely new sales channel.
Question! Why may users be drawn to a virtual room?
Customers will be able to participate in a variety of virtual activities, is the answer. Consider what a customer may experience, such as a sophrologist-led relaxation session, professional salsa dancers teaching a lesson, or perhaps beer-brewing. It’s simple to see how the first hotels to join the Metaverse will gain enormous publicity.
Marketing and ROI in the Metaverse
A brand-new sort of real estate is the metaverse. Hotels must be ready for increased competition. Just like in the real world, a hotel’s presence in a highly desirable area of the Metaverse will bring in business. The virtual hotel will then be utilized for advertising, brand recognition, the creation of business leads, and both virtual and actual direct sales.
Some hotels will do better in the Metaverse than they will in the real world. Because, unlike physical hotels, the Metaverse can accommodate an infinite number of guests, and because hotels can provide an infinite number of virtual upselling opportunities.
Chatbots for Hotels to Hotel Avatars
Customers will need to interact with your hotel in the Metaverse through an avatar that represents it. In the hotel metaverse, your avatar will play a central role in millions of tailored interactions every day.
The cumulative experiences and interactions of today’s chatbots will be used to create avatars.
To give visitors a complete immersive experience, the Avatars must be able to convey realistic expressions. Also gestures, lip-synching (to synchronize with speech), emotions, etc. Voice AI will also be crucial, and it needs to be improved to recognise all different voice and accent varieties.
The Importance of Structured Data
Data is essential for hotels. Currently, a hotel needs roughly 2,000 data points to cover the most commonly requested details. About the establishment, such as the restaurant’s menu, parking availability, surrounding attractions, the distance to the nearest beach, etc.
But not all hotels are adept at organizing data. Most front desk employees still can’t take care of everything. Booking.com, Expedia, and other travel websites make some of this information more accessible. To put it another way, OTAs are in direct competition with hotels for data that hotels have freely provided to them and do not already have in their systems. Sad but accurate
Because search engine algorithms like BERT (Google) currently reward structured data in search results. There is an opportunity for hotels to start utilizing AI and structured data right away. The importance of AI and structured data is a current concern in the hotel business that will only get worse with the Metaverse.
Also Read Here: Insights On The Rise Of The Blockchain Metaverse
What PMS Features should a Metaverse include?
Hotels will have to manage an entirely new selection of goods and services. Additionally, these are always evolving. Future PMSs must be open cloud-based and adaptable, meaning they must be constructed from separate racks (microservices) based on open APIs.
To stay up with the advancement of current e-commerce systems, booking engines will also need to undergo significant change in the future. We predict that certain hotels will sell more in the Metaverse than in the real world if things continue this way.
What purposes does CRM serve in the Metaverse?
Hotels employ CRM to follow a customer’s journey (before, during, and after their stay). A trip that, at best, would entail booking a hotel room, making a reservation at a restaurant, getting a drink at the bar, etc. Think about the potential of a CRM for a visitor who. will be utilizing both tangible and digital goods (courses, shows, art, etc.). To be prepared for the Metaverse, hotels must quickly upgrade their systems to handle the increasing variety of services. Compounded by an exponential growth in the number of guests.
In Conclusion
For hotels, search engine optimization (SEO) is essential since it gives them the visibility to get visitors to their website directly. Customers and B2B buyers will each complete 81 percent of their research online before making a purchase, giving hotels with strong online presences an advantage.
The metaverse has the potential to open up new business options for hotels, but doing so will require extremely well-structured data and a flexible, open cloud-based PMS. There’s no need to wait until the last minute to start because many of these elements are now necessities in today’s environment.
