A trending topic is a theme that has encountered a spike in popularity on social media platforms for some time. ECommerce businesses often check the ongoing social media trends to know what things are grabbing consumers’ attention. Staying on top of trending topics is an excellent way to keep in the loop with current issues, engage in relevant online conversations, and prepare suitable marketing content for your brand or business. And later on, monetize on the recent discussion.
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What are current trending topics?
Current trending topics are one of the most discussed topics online. Most trending issues revolve around recent incidents, TV premiers, breaking news, celebrity announcements, and viral content. The trending topics often trend for one day to one week, but there is no specific time frame.
These topics are generally found by the algorithms created by the site on which the topic surfaces. Some popular platforms curtail the issues shown based on the user viewing the site, considering the account location, previous searches or likes, and who the user follows. Let us understand this by an example: if users follow upGrade, they might see popular online courses.
How does a trending topic look?
Trending topics often appear in hashtags but can also be viewed through the most commonly searched keywords. Many websites have unique pages about current trends,
while others pop up in or near search results.
1. Most Twitter users view trends customized to their location but are interchangeable on twitter’s website. Directions are found in the Search section on mobile phones, while they appear in many areas on the site’s desktop version.
2. Facebook trends are divided into five sections: Entertainment, Science and Technology, Sports, All News, and Politics. A click lands the user on the desired page and in-network post.
3. Google trends are manipulated by examining a percentage of the topic or keyword searches based on time and location. Google does not use special characters and many investigations by the same person or rare search terms for determining trends.
4. Tumblr users can go to the Explorer page to view popular and Featured tags. A lightning bolt signifies that a label is brand new and trending.
5. Instagram has a Search & explore page that displays many posters identical to those a user has liked or followed. The page also shows popular images.
How do businesses make the best use of trending topics?
Current trends can assist an online store in popping up on a maximum number of search
results and feeds. This expands the reach of people who view its profiles and posts.
1. Make the best use of Internet culture. Denny’s is famous for its caliber in monetizing current trending topics. The Company’s friendly tones and Internet memes have led to a 150
percent surge in its followers since 2013.
2. Become a part of an ongoing conversation. Several brands used this technique during a viral phenomenon called “The Dress.” Once a wedding attendee posted a pic of her dress online and asked viewers about its color, whether black, white, gold, or blue. This question sparked a spectacular amount of commentary. This online commentary inspired The New York Times to issue an article about color and brain science.
As a result, companies now often apply their branding colors to the dress and emulate consumer confusion.
What to look for in trending topics?
1. It is a possible feat to abuse the current trending topics resulting in breaking Twitter’s norms for tendency abuse which in extreme cases will result in account suspension. So businesses who want to flourish on a trending subject should carefully address the situation so that it does not result in untoward consequences.
2. Abstain from posting discrete content. Businesses should be aware that their post and brand should be interrelated in some way or another. Twitter does not encourage adding unrelated hashtags or keyword posts as it decreases your visibility in search results.
3. Adequate research on the topic’s history. This precisely applies to keywords and hashtags. For instance, DiGiorno once used the hashtag #WhyISTayed to promote its product. Later on, realizing that the tag was earlier used to spread awareness about domestic violence. The Company subsequently removed the tweet and issued an apology to users.
4. Deal with mishaps with caution and care. Immediately posting after a tragedy can show concern and empathy towards human beings. Moreover, too much branding completely changes the tone from being empathetic to disrespectful. Insensitive social media posts often dent the brand’s image by trending for all the wrong reasons.
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Meanwhile, participating in trending discussions enhances awareness amongst consumers and makes the brand sound more relevant. Utmost care should be taken to impact your posts and not hurt consumers’ sentiments positively.
